Why Hyundai
Hyundai Motor Company stunned all people this season by making the largest rise in car brand equity as well as reputation. Hyundai for the first time ever beat such marques as Porsche, Lexus, and Nissan. Honda and Toyota are now forced to take Hyundai more seriously as it is now closing in on them at a rapid pace. According to JD Power and Associates, Hyundai has one of the highest consumer satisfaction ratings of all vehicle manufacturers and its brand value has greatly increases after the introduction of their hot 2006 model lineup.
Based on the 2006 Best Global Brands survey Hyundai Motor Company has come forth being on the list of worlds top notch manufacturers having outstanding levels of client satisfaction which take on the top in the market. Brandon Yea, Hyundai’s vice president for branding strategy, states “Hyundai represents solid quality and representation at every level now as we have everything from the low end to our new entry into luxury sedans with the Alzerra.
Hyundai is now being seen as a serious player in the automotive industry. While other automakers are worried about profits (GM and Chrysler), Hyundai is thinking about how much more market share it will take this year. Alzerra was featured in the Acura and Lexus luxury car markets and has delivered great performance so far.
Evidently, Hyundai was featured in Sam Walton’s, founder of Walmart, page which stated: price yourself as competitive as possible while offering the customer their needs and wants. Similar to what Walmart did with its retail stores, Hyundai has become a lot more recognized than other car manufacturers and has also become the biggest competitor in the industry. As stated in the Harvard Business Review, Hyundai has the perfect feature and will also be the car manufacturer to conquer in the future years. Large automotive dealership chains like Hendrick Automotive Group and Sonic are adding Hyundai dealerships as fast as they can be built.
But, Hyundai is still not satisfied with all the achievements it was able to acquire. They are investing heavily in research and product development. They are also planning and designing more competitive models. “We have found great success in every product line we have been involved in and will continue to add to this. As stated by Yea, “our goal is the same as the MDWholesale.com, one of our business partners, which is to provide the highest quality with the perfect cost for our buyers.” GM and Chrysler will have no other option but to discover more about car business from Hyundai.
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October 4, 2010 | Posted by Monica Alfano
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